| Course Name | Visual Communication |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MGT 106 | Spring | 1 | 2 | 2 | 4 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Required | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of course; Students theoretical and practical knowledge about the history and use of visual symbols used in visual communication to convey. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course covers the visual symbols used in visual communication and the visual language of the theoretical and practical processing. Theoretical and practical knowledge creation as a practical project work with students and the courses they take, are the concrete outputs of course. |
| Related Sustainable Development Goals | |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction of the course; Giving information about purpose, process, expectations, weekly issues and evaluation. | |
| 2 | What is communication? What is Visual Communication Design? Communication categories. PROJECT 1 description (World's Most Poster) | İletişim ve Grafik Tasarım: Emre Becer Sec: 1 |
| 3 | What is the design process ? Design principles and guidelines.PROJECT 1 submission | Bringing old design projects to the lesson and re-analyzing them |
| 4 | The importance of typography in visual communication design, typographic communication. PROJECT 2 description - brief (Talking posters) | Modern Sanat ve Yeni Tipografi: Emre Becer Sec: 9 |
| 5 | PROJECT 2 Process | |
| 6 | Process Description | Project process |
| 7 | Graphic Index & Icons. Classification of symbols | İletişim ve Grafik Tasarım:Emre Becer Page: 193-198 |
| 8 | Grid System Project 2 submission | Analyzing class pressentation - Blackboard |
| 9 | Logo Design, Brand Identity and corporate design booklet Project 3 Brief | Analyzing class pressentation - Blackboard |
| 10 | 9th week continue | Analyzing brand and agency brand guidelines |
| 11 | Graphic Design Trends 2019 / Mid-Term Exam | Mid-term exam |
| 12 | Creative thinking techniques in design. Project 4 Brief | bringing award winning print examples from adsoftheworld.com to the lesson |
| 13 | Lab process, Case studies, Application examples | Project 4 process |
| 14 | Introduction to conceptual image design. Project 4 submission. Project 5 Brief | Sharing conceptual image examples |
| 15 | Project 5 Process | |
| 16 | Project 5 submission. End of term evaluation |
| Course Notes/Textbooks | İletişim ve Grafik Tasarım Emre Becer ISBN: 9789757501091 |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | 2 | 20 |
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 2 | 10 |
| Presentation / Jury | ||
| Project | 5 | 50 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 10 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | - | |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 1 | 16 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 2 | |
| Study Hours Out of Class | 16 | 1 | 16 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 2 | 2 | |
| Presentation / Jury | |||
| Project | 5 | 5 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 5 | |
| Final Exams | |||
| Total | 98 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To know problem solving in the field of graphic design, to have an analytical and holistic view | X | ||||
| 2 | To constantly renew and improve the knowledge and skills which gained in the field of graphic design. To have the principle of lifelong learning. | X | ||||
| 3 | To improve the design skills by analyzing national and international studies and produced design products. To apply these inferences in their own designs. | X | ||||
| 4 | Taking responsibility as an individual and as a team member. To work effectively and efficiently in accordance with open minded and collective work. | |||||
| 5 | To have design awareness and responsibility in their own field. To pass this awareness to all common stakeholders. | X | ||||
| 6 | To have a good knowledge of technology in their profession. To try to continuously increase this competence. | X | ||||
| 7 | As an individual who has been professionally trained in design and art, to have the desire to raise awareness in these matters and to enlighten his/her environment. | X | ||||
| 8 | To be conscious of the contribution of his/her work make to the nation. To reflect the feeling of social belonging to his/her work. | X | ||||
| 9 | To become a creative and productive artist/designer candidate. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
